Tourism in Russia has seen rapid growth since the late Soviet times, first domestic tourism and then international tourism. With a rich cultural heritage and natural variety of places, Russia is among the most popular tourist destinations in the world. Russia is a medley of cultures covered by an excellent infrastructure like roads, railways and airways. The culture and traditions in the country and people of different nationalities vary from one region to the next. What remains constant is the rugged beauty of the land and beautiful architecture that are interspersed with a rich history.
As an emerging market and the largest country in the world, spanning two continents, Russia is a particularly intriguing market for the global travel and tourism industry. After hosting the 2014 Winter Olympic Games in Sochi and the 2018 FIFA World Cup, Russia increased its popularity among foreign travellers. Russia welcomed 24.4 million international tourists in 2019. Though the COVID-19 pandemic and subsequent restrictions had a negative impact on the sector, approximately 7.1 million tourists all over the world visited Russia in 2021.
The Russian Federal agency Rostourism believes that tourism should not only be about the economy alone but also about uniting people by making them know each other's culture better. The government of Russia is interested in having the maximum number of people from all over the world visit Russia to discover the country's culture and great hospitality. The government has set a target of 50 million incoming tourists by 2025. The travel marts like Otdykh leisure in September and MITT in March contribute greatly to promoting tourism in Russia.