Due to the crisis in Europe, Russia tourists stopped travelling to the western countries. So, India can expect a substantial increase in the inbound tourist flow from Russia.

Kerala can become a suitable substitute destination for the Russian tourists who had wished to visit Sri Lanka, especially for Ayurveda.

More than 50% of Russians depend on internet and social media to select their travel destinations. But today, many social media and online booking platforms are not available in Russia. So an exclusive travel fair is needed to promote Kerala in Russia.

The year 2022 is significant because we are celebrating the 75th anniversary of India's Independence and establishing diplomatic ties between Russia and India. Exactly 550 years back, the first Russian visitor to India, Afanasy Nikitin, reached Kerala.