Kerala was a favourite destination for the Russian tourists even during the Soviet time. Hundreds of thousands of tourists from different parts of USSR visited Kovalam through the government agency IN TOURISTS.
Today Kerala has become their favourite destination thanks to the marketing strategy of the tourism department and participation of both government and private organisations in the leading travel marts in Russia. Websites of all major resorts are available in Russian language. Ayurveda attracts a good percentage of tourists from Russia. More than 35,086 Russian tourists visited Kerala in 2018.